On the 28th of November 2003, Kevin Biggar and Jamie Fitzgerald rowed across a finish line in Barbados, and won the 2003 Transatlantic Rowing Race, setting a new world record of 40 days, 5 hours and 31 minutes.
The Holiday Shoppe Team's feat was helped by a number of technical innovations - hi-tech solar cells from BP, a special rowing seat, a cooling system for the rowers, and a map, provided by SOL, showing them the fastest way to row across the ocean.